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Services
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Digital & Social Media Marketing Plan
Before we dive into the how-to of digital and social media marketing plan, it's important to understand thebasic rules. If you take nothing else away from this plan but these rules, you will end up saving a lot of time and money.
1) Never implement a tactic without a strategy.It can be so tempting at times tojust jump on the bandwagon of the next "big thing" without really understanding why. If youthink you need a blog or a Facebook account or videos on YouTube, think again. When marketing online, always start with a goal in mind and then find the tool that fits. Never visa-versa.
2) Stick to what feels good.There are many tools that can be used to accomplish the same goal. Don't feel tied to any one method. If you are uncomfortable with the technology, learn how to utilize it or have someone implement it for you. But if you can't stand the practice itself, look elsewhere.
3) Attention IS scarce,but your prospects are still looking for the right information. Your prospects are being pulled in a million different directions online. Everything you have been hearing about information overload is true. Yet your prospects continue to search online for answers – and they want the information their way. (We will cover this in-depth In our coaching session!)
4) Content is KING.Your online success is directly proportional to the quality of information you provide. You may get away with a lacking product or service once in a while, but repeat clients come to those who consistently provide a high quality service.
5) Embrace the editor within.The internet will always be a changing entity. You can't setup a website and then sit back and relax. (Sorry to break that to you!). You have to constantly keep up with it and edit and update accordingly.
6) Advertising is Out. Expertise is In. Only 14% of people trust advertising. Personally, I think that number is too high. Online advertising definitely has its place when done right, but not always. When was the last time you chose a doctor or a lawyer because of an ad you saw? Establishing yourself or your company as an expert or best in class is the KEY to attracting more clients or customers online.
7) Community. Community. Community. For brick and mortar businesses(aka offline shops) it's location, location, location. Location doesn't matter to an online business. Community does. Your job is to build a fan base online-a community of people who LOVE what you have to offer. Appeal to the select few; appeal to your ideal clients or customers.
Facebook Starter Package
- Create Facebook Page
- Create Custom Facebook Landing Page
- Content for Custom Facebook Landing Page
There are almost 3 million locals on Facebook. A portion of that may be your target market but can they find you on Facebook? If they can find you, can they connect easily with you? And if they can connect, do they keep coming back to you and referring their friends?
If your business is not actively listed on Facebook yet or you are doing little to attract a growing Facebook audience, you’re losing out on a major marketing & brand-building initiative! Facebook is not about making a page and then sitting back, hoping sales will come in. A great Facebook marketing strategy involves a strong brand, a well-thought out interaction plan, and action steps that are regularly implemented. Don’t have time or experience to do it all yourself? That’s where we come in.
Skill Excellence will help and guide you through setting up and optimizing your business’s Facebook page, create aesthetic custom tabs and landing pages for your best promotional offers, and engage with your community so that they keep coming back to you and share your page with their connections.
Choose our Facebook Starter Package if you’re new to Facebook, or choose from our Advanced Service offerings if you’re a pro user and need advanced level support.
Here’s what we offer.
Starter Package
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Basic Facebook page creation, along with compelling profile content and incorporation of your branding elements (graphics, colors, etc)
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Custom Tab/Landing Page for special visitors.We can create an attractive custom page for a seasonal sale you’re having, or one to welcome newcomers joining in, or one that offers a mailing list subscription or a video you just released. The options are endless and your custom page will reflect your firm’s most relevant message. We can also make multiple custom tabs, such as for when you want to rotate promotions or offer special fan-only content. All custom tabs will be based on graphics provided by you (alternatively you can ask us for a graphics quote). We will further enhance your graphical content with written content (if required) to spark attention to your offer.
Facebook Page Fan Maintenance (ongoing content)
Facebook Pages are not static pages. They are dynamic walls with discussions, comments, “likes” and healthy debates. But to generate and keep interesting discussions going, you need Facebook Content Managers who are trained and knowledgeable about the best marketing practices for your industry. These Managers constantly engage with your community and guide them towards whatever action you wish them to take (“like” a post, comment on post, enter contest, check out your latest offers, etc).
Skill Excellence will identify the best social interaction policies and help you draft social media rules of engagement. Within these guidelines, we can help to grow your community and keep them constantly engaged with relevant and comment-worthy content. We can also write content to spark memes and viral sharing.
Facebook Advertising
Facebook Ads, as compared to other social networks, are the number one way togenerate online conversions, especially for Pakistan. Research shows that the average local company spends about $0.10 CPC for advertising on Facebook. While ROI may be harder to measure on social media activities, businesses also have to take into account that the return on marketing is both in hard currency form (leads and sales) as well as in soft forms (such as goodwill, social proof, referrals, etc).
When we manage your Facebook Advertising, we will use relevant, targeted keywords to keep click-through rates high and consistent. We’ll track your ads and keep you updated with reports on performance and return.
Custom Social Media Branding
On the Internet, brand recall is all about consistency and follow-through. Each day a new media success story takes the limelight and its fifteen minutes of fame and then fades into oblivion. What makes your company stand out is its consistent branding evenly applied across all web 2.0 formats, so that no matter what social network your customers and clients choose, they will always recognize your firm immediately.
Skill Excellence will manage branding your social media plan across all platforms and networks such as Twitter background, YouTube Channel branding, and any other social network you may need us to brand. No matter where your customers are, they’ll always know who you are, in an instant!
Profile Creation Services
Online reputation management through social media is useful, profitable and necessary in today’s interconnected world. We are used to Googling everything before making a decision and we constantly look to the referrals of friends and those who we trust to guide us online.
In such an environment, it becomes imperative to have social profiles that convey the most positive and honest facts about you and your organization. A profile page (whether for an individual or a company) is one of the first results that shows up on search engines so its important to put your best foot forward and give a succinct and memorable account of business activity in it.
Skill Excellence will develop your Linkedin profile, CrunchBase profile, Google profile or a profile on any other social media network of your choosing. We ensure that all profiles (whether individual or corporate) reflect the core values of the entity in a friendly and professional way.
Blog Creation, Setup & Content
Corporate blogs are a great way to ensure consistent search rankings, to establish your authority in your chosen field, and to keep a two-way channel of communication and interaction open with your readers. Blogging, when done right, adds a personal touch and makes your company feel more approachable and friendly.
Unfortunately many corporations either never start blogs or start them and leave them due to lack of time and direction. Blogging, after all, is a time-intensive activity.
Now you can easily outsource all your blogging needs to Skill Excellence. We will set up a WordPress blog for you (with your own unique domain name), we will customize your blog with a theme that follows your corporate branding identity, we will submit your blog to search engines, and we will regularly populate your blog with engaging content as well as strategically placed keywords to attract more traffic. Within days or weeks you’ll start seeing the results of a whole new kind of presence on the Net!
Email Marketing: Newsletters and Autoresponders
No matter what anyone tells you, checking email is still the number one activity on the Internet! It is also the most popular way people wish to receive online information. If you’re not collecting prospects via email marketing, you are forgoing a huge chunk of customers who would otherwise willingly want to be abreast of your company’s activities.
Email marketing is one of those things that you can set and forget for the most part. It requires basic maintenance from time to time but the results from that initial thrust and basic template will drive home most of your prospects. So how do you ensure that your email marketing is setup for maximum effect?
First off, Skill Excellence will help identify what your email marketing incentive should be. In other words, what can you offer that will make people want to sign up for your newsletters? Next, we’ll place a good-looking sign up form on your site, strategically placed for maximum views. We will design your custom newsletter template, incorporating your current brand identity. We will work with you to determine the content and frequency of your newsletter. Further we will also setup and write an auto-responder series for you if you wish to funnel visitors via a pre-determined strategy.
We believe that any business, whether a sole proprietorship or an MNC, should have an email newsletter – that’s how important it is to your business’s success.
Article Marketing
Simply stated, article marketing is one of the top ways to drive traffic to your website using selected keywords that you’d like to rank high for. The process works like this: you decide what keywords you’d like to rank for and write 500 words or so around the keyword. You write as many articles as possible, targeting different keywords. You then submit your articles to article directories, which typically have Page Rank’s of 7 or higher. Your bio at end links back to your website or landing page and provides Google with the trust factor of a major e-zine linking to you. Therefore your credibility increases, your site sees increased traffic and ultimately your Page Rank goes up because of the high value of inbound links pointing to your website.
The good news is you don’t have to do any of the above yourself because Skill Excellence will manage it all for you from end-to-end. Just provide us the keywords you wish to target (or alternatively hire us for keyword research), and we’ll write some impressive and results-oriented articles for you, on any subject.
In addition to these services we can develop a custom package that suits your needs. You can choose from the above services or ask us to create a marketing plan specific to your business needs. To know more about these services, please send us a request for a free quote today!